How Bryxara collects, uses, and protects your personal data.
Last Updated: February 18, 2026 | Effective Date: February 18, 2026
Bryxara ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and use our retirement and pension planning services.
Bryxara is operated from 363 Main Street, Steinbach, MB R5G 1Z4, Canada. If you have any questions about this policy or your personal data, you may contact us at [email protected].
By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use our website or services.
We use cookies on our website, categorized into three distinct tiers. Each category serves a different purpose, and your consent requirements differ accordingly.
Purpose: Core site functionality, security, and session management. These cookies are necessary for the website to function properly and cannot be switched off in our systems.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. These cookies are activated automatically as they are strictly necessary for the operation of the website.
Retention: Session duration or up to 12 months for preference storage.
Purpose: Measuring traffic, user behavior, and site performance. These cookies help us understand how visitors interact with our website by collecting and reporting information.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes. Analytics cookies are activated only after you accept them through our cookie consent banner.
Retention: Up to 14 months.
Purpose: Remarketing, personalized ad delivery, and conversion tracking. These cookies are used to deliver advertisements that are relevant to you and to measure the effectiveness of our advertising campaigns.
Consent required: Yes. Marketing cookies are activated only after you accept them through our cookie consent banner.
Retention: Up to 540 days (Google Ads default).
Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies: We use the following tracking technologies on this website:
Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or account registrations. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use: Advertising and analytics technologies active on this site:
Opt-out from personalized advertising: You may opt out of personalized advertising at any time:
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management: You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link, which is available in the footer of every page on our website. This will open the cookie consent panel where you can accept or reject each cookie category independently.
Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". The banner does not activate analytics or marketing cookies until you explicitly accept them. Your choice is stored in your browser's localStorage for 12 months. The banner is dismissible without accepting; rejecting means only essential cookies remain active. The banner links directly to this Privacy Policy page.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a registration form or contact request on our website, we collect the information you provide. This typically includes: full name, email address, and your chosen password. Passwords are encrypted and are never stored in plain text.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking: Records when a user completes a defined action (such as a registration form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
If you are located in the EEA or UK, you have the following rights:
To exercise any right, email us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with your local supervisory authority:
We collect the following categories of data when you use our website and services:
For each type of data we process, the applicable legal basis is as follows:
| Data Type | Legal Basis |
|---|---|
| Registration form data | Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) |
| Analytics data | Consent (Art. 6.1.a) |
| Marketing/remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention | Legitimate interest (Art. 6.1.f) |
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods per category are as follows:
| Data Category | Retention Period |
|---|---|
| Registration form submissions | 2 years |
| Analytics data (GA4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes to this policy, we will notify users via a homepage banner a minimum of 14 days before the changes take effect.
We encourage you to review this policy periodically. The "Last Updated" date at the top of this page indicates when the most recent revisions were made.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Bryxara
363 Main Street
Steinbach, MB R5G 1Z4
Canada
Email: [email protected]